Get Smart, Get Strategic

Now that the whole world (it seems) is on Facebook, do you know how to use it tell a great story about what you’re selling? Or, if you have a page for your organization, what can you do to gain more fans and convert those fans into paying customers? Companies that succeed online do so because they have a strategy firmly in place, and in this workshop, Sam Davidson will showcase the five components of a good social media strategy and offer helpful tips as to how you can use the right forms of social media given your existing staff knowledge and time, your desired base of supporters, and your competitive advantage. Attendees will leave with a step-by-step guide to designing and executing a social media strategy that produces measurable results.