The Business of "LIKE" is as simple as the acronym: Leaders in Keeping Excellence (L.I.K.E). First, I will define the word, "like," as we are familiar in terms of social media intelligence since the onset of Facebook's "like" button. The rise of people liking a status update, photo, video or blog now holds rank defined as clout, influence or identity online and off. What was once college dorm-room jargon has become synonymous with prestigious thought leaders of the world and success of the nation. Valley girls or "valley speak" first made the word, "like," famous to modern day by portraying the image of an airhead hanging out at the water fountain with empty chatter among materialistic friends. Then we heard the name, Mark Zuckerberg; now known as the 16th richest person on earth (according to The Daily Reporter) who changed the world we knew into real-time communication on a global scale. What was once a hard sell became a soft collaboration...giving professionals a world-wide platform to embrace like-minded professionals from different playing fields, yet having the same end-game in mind. Though elementary...one of the first subjects I choose to discuss with students of all ages is the importance of the like button to the portrayal of ones values, morals, character and integrity. Prior to liking...consider who is watching and who you represent. The business of L.I.K.E.: Leaders in Keeping Excellence, is, simply put...a 3 step process: Lead: Be a positive influence on society and in your own backyard. Keep: Keep your word and integrity will speak for itself. Excel: One must excel to obtain excellence.