Franchises are a collaboration between the franchisor and the franchisee. Each side has needs and expectations. Both sides want to build a winning concept. Powerful brands are not built by chance or by luck, it’s a formula. The biggest, most successful brands are adept at applying the formula to their businesses, even in times of great change. Learn the formula that billion dollar brands use to grow through good times and bad. Gerry will have you look at your business with a fresh perspective. You will reexamine the role of the franchisor and franchisee and the importance of both sides. The fun, thought-provoking dialogue will generate real ideas you can use immediately.