This program will deliver valuable marketing and promotion tools drawing on the experience of hundreds of other organizations and share that knowledge of what works and what doesn't. Many of the best organizations' thought-leaders are now building businesses around their ideas. With over a dozen companies, hundreds o giving way to smart and creative people who are getting their hands dirty in the profit and non-profit world. Here's a few of the content rich discussion points Planning • Market Analysis • Selecting a target market • Planning a campaign • Branding-Personal and Corporate • Marketing Momentum • Leadership Skills •Needs and satisfying them • Marketing contact • Adjusting to market conditions • Marketing Campaign • Using Market Research This presentation offers a distinct, intuitive philosophy on how to discover a winning position and defeat the competition. It will help attendees discover a strong position relative to that of the competition. A brand is a name that stands for something in the mind of the prospect. Ask yourself. Why do competitors with less ability consistently get more business than I do? Why am I dependent on one or two clients? Why do I never seem to reach my sales/income goals? How do I balance my Personal Brand and Company Brand? Why am I the best kept secret in my community? Why will customers spend more for convenience-higher quality and trendier products-expert advice-personal service-image-perceived bargains? What keeps me awake at night? And it's not the cat. Branding gives people the irresistible reason to work with you. In this intensive presentation Jim will explain how to create competitive differentiation by using innovation, experiences, customer insistence, and incentives to attain, drive, and retain profitable business. He will help you identify your target market, define your position, develop creative incentives that will help you craft, redefine, and increase profits. Nothing cuts through the clutter of today's competitive marketplace like unique products, services, and personal branding that get you noticed in this over-marketed, media saturated environment. Learn how to use premiums and travel incentives to create compelling offers for your clients and employees. Discover new ways to attract and retain employees and customers. You will leave with dozens of ideas, resources, and suggestions for your business.