In every environment there is an unspoken code of conduct -- understanding those nuances can make or break a projects chance for success. A knowledge of protocol and cultural values are no longer relegated to the international diplomatic community alone; it is necessary for anyone engaged in global business and exchange. Employees are now an envoy for the firm they represent, and they must be equipped with the knowledge and understanding of the business and social customs and norms of the persons with whom they are working with or negotiating with. It is this know-how that will lead to more effective communication and interactions. This seminar is for anyone whose position requires communicating, negotiating and socializing in the global marketplace. Staff don't have to be cosmopoiites nor do they need years of experience working for a multi-national company; but they do need to have a keen awareness and the willingness to continually feed their mind with global-oriented information. How to Succeed in the International Arena will reinforce the considerable talents team members already possess and provide valuable soft skills to help your organization compete in a global economy -- an economy that demands mental flexibility and awareness. Your organization can use cultural awareness to tip the scales in your favor no matter where you conduct business.