Clearly we are in a time of deep depression and deterioration when it comes to the way we treat our customers. We buy from vendors where there is the least hassle, the least ignorance, the least apathy. My presentation delivers a 'view' that ultimately provides to be so compelling your attendees can never see a Customer in quite the same way again. We have learned to tolerate mediocrity and to gravitate to the least mediocre treatment we can find. And the by product of mediocrity is price sensitivity. Your attendees will leave with practical information they can apply immediately to obtain and retain their customers. We all know that Customers today are armed with information about your company, your products and services, the costs and the competition. They know they can vote with their dollars and they exercise their right to do just that. It's just like D-A-T-I-N-G. The goal is to bring them back. Dazzle-Anticipate-Treat-Innovate-Nurture-Gush If you believe, as I do, that most of the organizations we deal with are besieged by incompetence and a palpable, rampant indifference to the art of creating and keeping a customer, D-A-T-I-N-G Your Customer is what your organization needs to create and maintain great relationships. From start-ups to Fortune 100, I have first hand experience on what it takes for a variety of clients to achieve the common sense wisdom of a Customer-focused marketing philosophy for both services and products. I'll talk about price capture, switching costs, price acceptance, creating Meaningful Memories and Customer Insistence and much more. I will challenge the audience to think differently and see new opportunities I offer uncommon common-sense explanations for complex issues by moving past pop management rhetoric to focus on the central truths that lead to success. I not only provide practical information you can apply immediately, I also believes my job isn’t complete unless your audience is challenged to take specific action. In this presentation I introduce "best of class" Customer retention insights. Your attendees will learn about how to WOW them, not WHY them. I will offer a 'relationship manual to create 'Customer Insistence' that develops a pattern of repeat transactions. It's about being transformational not transactional that creates long term relationships. An advisor, coach, and consultant to AT&T, Toyota, Aria Resort and Casino, Hyatt Hotels and Resorts, ECMC—and many other Fortune 500 companies—I balance innovative Customer solutions with objectivity and detachment. The passionate pursuit of customer loyalty isn’t about pricing, or gadgets, or perfectly performing products. Your audience will learn how to observe and isolate cause and effect relationships. D-A-T-I-N-G Your Customer® is all about creating relationships. It’s about Customers and gaining the love, respect, trust and commitment of those Customers! He refers to this state as engagement. It's all about relationships. Success is not about incremental improvements. Success is about bold, fundamental changes that create customer insistence. . It is about repeat business, referrals, and retention. You want customer insistence that develops a pattern of repeat transactions. Customers need experiences that harmonize impressions with positive results. Giving flowers, candy, and compliments are basic to most dating relationships. Providing extras is also important to gaining customer insistence. A dramatic shift in the basic relationship between consumers and companies is inexorably transforming industry after industry. As a result, engagement has become as basic a business requirement and it needs to be part of your desire to create a D-A-T-I-N-G relationship with your customers. Customers have more choices than ever, with the result that most products and services are increasingly seen as commodities. How do you create customer insistence? Whether you need a keynote, half or full day workshop we all need to re-learn how to build customer rapport, handle problems and complaints, communicate, deal with difficult customers, and become a customer advocate. Oracle recently conducted a survey that revealed that only 1% of all Customers are truly satisfied. Most people find change-shifts- particularly rapid and unpredictable change, frightening and upsetting. Nevertheless, turbulence and change are not going away; instead, they will become more pronounced. It's valuable to go outside your own industry to look at the skills and value-added processes from other areas, to see what people in other industries are doing, and how they're doing it. I apply those principles to your own industry to conclude customer transactions on a positive note. What will they learn? Six steps to creating great customer service and retention to identify and capitalize on flexibility, innovativeness and stress tolerance. I provide an action summary they can use to reinforce the D-A-T-I-N-G techniques on a daily basis. One phone conversation will expose you to a unique way to engage me as your keynote speaker using the Idea Exchange that delivers monetized suggestions that increase income, reduce costs, and contribute to the ROI of the event. To discuss how to make 'shift happen' call my cell 312 909-9700 or my office 312 527-9111.