The IDEAL Guest Experience is a comprehensive, holistic approach for any business to develop and/or improve the Experience they provide for their guests. IDEAL is an acronym for Introduce, Design, Execute, Align and Lead. The IDEAL Guest Experience can be delivered in a 60-90 minute keynote, a three hour workshop or a two day event. Each presentation is custom designed for the business that is striving to develop and maintain a World Class Guest Experience. Having a great Guest Experience is no longer a luxury that only large businesses can deliver. It is a survival tool in today’s market and the only true competitive advantage. Start today; make your business the obvious choice of the guests in your market.