Being Ordinary is easy. Becoming extraordinary doesn't come easy -- you have to work hard to achieve that goal. Think of your last customer encounter....did it cause you to walk away shaking your head -OR- did the person you were dealing with blow you away with their service? Which response do you want from your customers? By approaching customer service from the customer's point of view, we can all become better business people and create a more positive response to our business or brand. There are logic ways to achieve part of this. Other methods, are not so easy to see. However, all of these approaches get inside your customer's head and allow them to walk away happy. In fact, with EXTRAORDINARY service, that customer may become your biggest source of referrals. David Hakamaki is a master at customer relations. He has an exceptional loyalty rate in his business and finds that EXTRAORDINARY customer service keeps the profits flowing. David's unique approach to handling customers can be adopted by anyone, as long as they want to be EXTRAORDINARY. People aspiring for ordinary are not allowed.