When you are looking for a unique approach to Customer Service, this Program, "When You Care, They Know," offers what has been said who have been part of the program, “This is the missing piece to the Customer Service puzzle.” The Program builds the bridge between the concept of Customer Service and the desired result of Customer Satisfaction. As Richard says, "If you want to create repeat and referral business, everyone who represents the company must treat the customer with the attitude of appreciation. When the customer doesn’t feel valued, they will go somewhere else and today they are not fearful of doing that." This Program explores the 10 Keys to letting the Customer know they are Appreciated! The result—repeat and referral business.