Michael Katz

Michael Katz

SpeakerMatch

Marketing and Sales Strategy for Professional Service Firms

My presentations and workshops focus on showing professionals how to market themselves effectively and stand out as "likeable experts." I have an MBA, corporate marketing experience and 16 years on my own as a marketing consultant to professionals.

Fee Range: $2,500 - $5,000
Travels from Boston, MA (US)

For more information about booking Michael Katz, visit
http://www.speakermatch.com/profile/michaelkatz

Or call SpeakerMatch at 1-866-372-8768.

Michael Katz
Michael Katz - Motivational Speaker

Blue Penguin Development, Inc.

Marketing and Sales Strategy for Professional Service Firms

My presentations and workshops focus on showing professionals how to market themselves effectively and stand out as "likeable experts." I have an MBA, corporate marketing experience and 16 years on my own as a marketing consultant to professionals.

Fee Range: $2,500 - $5,000
Travels from Boston, MA

Michael Katz - Motivational Speaker

Michael Katz

Blue Penguin Development, Inc.

Marketing and Sales Strategy for Professional Service Firms

My presentations and workshops focus on showing professionals how to market themselves effectively and stand out as "likeable experts." I have an MBA, corporate marketing experience and 16 years on my own as a marketing consultant to professionals.

Fee Range: $2,500 - $5,000
Travels from: Boston, MA

For more information about booking Michael Katz,
Visit http://www.speakermatch.com/profile/michaelkatz/
Or call SpeakerMatch at 1-866-372-8768.

Pricing Your Professional Services
How to earn more money, more comfortably, for the work you do

If you’re going to work for yourself, you need to get comfortable with setting rates, talking about fees, negotiating payment schedules, etc. It’s not necessarily the point of what you do, but it’s clearly a part of the mix. This program focused entirely on setting fees and handling the money aspect of working with clients. Topics covered include: - Why charging by the hour is bad for you and contrary to what your clients really want - Why higher fees result in more satisfied clients, less effort for you, and better results overall - How to move up the ladder from “hourly day laborer” to “highly compensated industry expert” - How the way you describe what you do has an impact on the fees clients are willing to pay - Why posting your fee structure on your web site is a bad idea - How the myth of objective value works against you - Why it’s in your best interest to never (ever) raise prices for existing clients - Why giving away lots of information now helps you earn lots of money later - How to prevent clients from “taking advantage” of flat fee arrangements - Why your clients don’t care how long or how hard you work - Why the amount of money you earn per hour, per day or per client isn’t really what matters to you anyway