Jorge Heredia, former MundoFox TV personality Your Next Big Opportunity: The Growing U.S. Hispanic Market Today 10% of the Texas population is Hispanic. In less than 5 years it's estimated to double. "You don't have to be a fortune 500 company to go international" Jorge Heredia, who explains case studies of several companies that exploded after offering their services to the latin culture. Takeaways include: -How to more effectively interact with the Hispanic culture in everyday life -Communicating effectively with Latinos in the United States -Common mistakes companies make every day when trying to reach the Hispanic market -Cultural Do's and Don'ts About Jorge Jorge spent 17 years in TV broadcasting. He’s worked with networks including Univision, CBS, SyFy Channel, GEMS Television and Mundo FOX. His awards include: two Emmy Awards and two PAOLI Award. He heads up the Hispanic Division for Real News PR, the first journalist-run Spanish language PR division in the country.