We all agree there is strength in unity. But for collaboration between select parties to become powerful in business, each player must uphold a similar value system or, given time, the collaboration is destined for failure. Partnering in name only is defeating the intended purpose of joining hands to develop a larger powerhouse made of two or more entities linked as one. Linking online is only one aspect of a joint effort. Behind the scenes meetings, emails, body language, confidentiality, attitude and other behaviors that build strong relationships are where true commitment to integrity in business is met or denied.