Apple recently reported that they are now selling more iPhones per month than there are babies being born around the world! This is leading into an ever growing and expanding world of mobile devices. Businesses small and large are seeing more and more of their customers jumping into this area and buying up these smartphones. its the perfect opportunity to expand your customer base and grow your revenue, so long as you have a solid mobile strategy. Why? because not every business needs a mobile app. Or worse, they need one but have lost money on an inferior or inadequate one. Jawaad Sheikh, an expert and trainer in this field discusses 4 tools for building a solid mobile strategy: 1) Mobile App's 2) Mobile Websites 3) Mobile Payments 4) Mobile Advertising. He discusses how your industry or business can leverage each of these tools, what to watch out for and how to prevent each tool from backfiring on you and causing you customers instead of gaining them. He discusses real examples of companies that have succeeded and failed in this area and what it would have taken to succeed. What your audience will walk away with is: 1) The tools you need to get started. 2) A written mobile strategy starting point. 3) The next steps you need to move forward.