Collaboration as we know it has changed dramatically over the years, as a digital transformation takes place within our organizations. In fact, it wasn't that long ago that we had to make a concerted effort to connect with one another; now that same effort is required to disconnect. So why do organizations continue to struggle to connect and engage with employees, customers, and partners? The tools used in our digital workplaces are becoming both numerous and sophisticated, but are we really better off? According to Gartner, 80% of social collaboration efforts fail to meet expectations - so if we have the tools, the technology, and the will, then why aren't we doing a better job with connecting and collaborating within our organizations? In short: Is a company that can truly work together better nothing more than a myth - a lofty goal to which we aspire but will never attain? In this session, we will tackle these questions and more, taking an in-depth look into why digital workplace initiatives often fail to meet expectations. In addition, we will discuss how changes in your approach to people can lead to enhanced user adoption, improved employee engagement, increased productivity, and a lasting digital transformation within your organization.