Michael Katz

Michael Katz

SpeakerMatch

Marketing and Sales Strategy for Professional Service Firms

My presentations and workshops focus on showing professionals how to market themselves effectively and stand out as "likeable experts." I have an MBA, corporate marketing experience and 16 years on my own as a marketing consultant to professionals.

Fee Range: $2,500 - $5,000
Travels from Boston, MA (US)

For more information about booking Michael Katz, visit
http://www.speakermatch.com/profile/michaelkatz

Or call SpeakerMatch at 1-866-372-8768.

Michael Katz
Michael Katz - Motivational Speaker

Blue Penguin Development, Inc.

Marketing and Sales Strategy for Professional Service Firms

My presentations and workshops focus on showing professionals how to market themselves effectively and stand out as "likeable experts." I have an MBA, corporate marketing experience and 16 years on my own as a marketing consultant to professionals.

Fee Range: $2,500 - $5,000
Travels from Boston, MA

Michael Katz - Motivational Speaker

Michael Katz

Blue Penguin Development, Inc.

Marketing and Sales Strategy for Professional Service Firms

My presentations and workshops focus on showing professionals how to market themselves effectively and stand out as "likeable experts." I have an MBA, corporate marketing experience and 16 years on my own as a marketing consultant to professionals.

Fee Range: $2,500 - $5,000
Travels from: Boston, MA

For more information about booking Michael Katz,
Visit http://www.speakermatch.com/profile/michaelkatz/
Or call SpeakerMatch at 1-866-372-8768.

How to be a Leading Expert
Generate More Business and Earn More Money by Positioning Yourself as an Industry Expert

Every professional wants to be seen as an industry expert. And why shouldn’t we? … there really is no downside (other than the groupies). You can charge higher fees; prospective clients seek you out; colleagues send other people your way; members of the press want your opinion; organizations invite you to speak; publications (online and off) ask you to contribute. This topic covers: - The benefits of being viewed as an expert - The difference between an expert and someone who simply has a lot of experience - How to describe who you are and what you do in a way that positions you as expert - The reason why experts don’t try to appeal to a broad audience - Why and how to behave as an expert right now, even if you’re just starting out in business - Why you need to create content to be viewed as an expert (and how to do it) - Why you may be afraid to call yourself “expert” - How to get paid for your expert point of view - Why experts can give away information while non-experts must hoard it - Why certification, degrees and credentials have little to do with whether or not you’re perceived as an expert - Avoiding the mistakes that perpetual non-experts make