Michael Katz

Michael Katz

SpeakerMatch

Marketing and Sales Strategy for Professional Service Firms

My presentations and workshops focus on showing professionals how to market themselves effectively and stand out as "likeable experts." I have an MBA, corporate marketing experience and 16 years on my own as a marketing consultant to professionals.

Fee Range: $2,500 - $5,000
Travels from Boston, MA (US)

For more information about booking Michael Katz, visit
http://www.speakermatch.com/profile/michaelkatz

Or call SpeakerMatch at 1-866-372-8768.

Michael Katz
Michael Katz - Motivational Speaker

Blue Penguin Development, Inc.

Marketing and Sales Strategy for Professional Service Firms

My presentations and workshops focus on showing professionals how to market themselves effectively and stand out as "likeable experts." I have an MBA, corporate marketing experience and 16 years on my own as a marketing consultant to professionals.

Fee Range: $2,500 - $5,000
Travels from Boston, MA

Michael Katz - Motivational Speaker

Michael Katz

Blue Penguin Development, Inc.

Marketing and Sales Strategy for Professional Service Firms

My presentations and workshops focus on showing professionals how to market themselves effectively and stand out as "likeable experts." I have an MBA, corporate marketing experience and 16 years on my own as a marketing consultant to professionals.

Fee Range: $2,500 - $5,000
Travels from: Boston, MA

For more information about booking Michael Katz,
Visit http://www.speakermatch.com/profile/michaelkatz/
Or call SpeakerMatch at 1-866-372-8768.

Email Newsletters That Work!
Consistently Generate Inbound, Targeted Leads With Quality Email Content

For professional service firms and individuals, email newsletters are a marketing home run. They demonstrate both your knowledge and your personality; they promote trust and visibility; they fuel your social media activities; they have (nearly) zero variable cost. But … there are as many ways to do them wrong as to do them right, leading to wasted time, effort and cost. In this fast-paced session, Michael Katz reviews the essentials of email newsletters, using real-world examples to demonstrate their best use. This topic covers: - How and why an email newsletter generates leads - How to identify an endless supply of fresh, useful content - Finding – and using – your unique, authentic voice - A simple article structure for any newsletter - Balancing useful vs. promotional content - Formatting for smartphones and tablets - Integrating and maximizing social media - The 7 Secrets of a successful email newsletter