How are you staying in touch with your customers? Text messaging has been estimated to be 5 times more than direct mail and 10 times more effective than newspaper advertising. The American Love Affair With Texting: 89% of the population has a cell/mobile phone! 90% Use Mobile Phone for Texting, 95% of SMS Texting is read in the first 10 Minutes! Your Clients Love to Text: It takes 90 minutes for a person to respond to an email. It takes 90 seconds for the average person to respond to a text. (Source: CTIA.org) SMS Marketing Benefits; Gain New Clients, Increase Customer Retention,Increase Brand Awareness, Increase Loyalty, Engage Your Customers and Increase Sales.