In “Stop Overthinking Your Personal Brand,” Mallie tackles the ins and outs of this important trend toward authenticity and personality in the business world. Personal branding has become a hot topic in the past few years, and people are rushing to create the perfect brand for themselves. Thankfully, the solution is simple: be yourself, but be your *best* self. We'll cover measurable things you can do to present yourself better in person and online, meaning this program is a mix of personal development and career/business solutions. The talk can be modified to lean more heavily toward the professional or personal angle, depending on the audience's interest. This talk is perfect for groups that are interested in learning more about branding themselves. The audience will leave with the relief of knowing they're not "doing it wrong," and will have a list of actions they can take to improve their brand. This program is best suited to a 90-minute interactive presentation/Q&A/workshop, but it can be adapted to fit time limits between 30 minutes and a half-day workshop.