Events are a BIG DEAL. You spend chunks of your time, money, and energy on creating or attending them. Do you spend as much energy on making sure they are profitable for you? In Events and Tradeshows we address pre, during, and post-event activities and provide checklists to make sure you don’t miss a single opportunity. Get the most out of your event efforts by setting event goals, creating effective presentation visuals, making LinkedIn connections, and more. You’ll want to attend this program before your next event. Key Takeaways: - Understand the difference between event marketing and experiential event marketing. - Understand the difference and value between being an attendee, exhibitor, or producer of an event. - Identify the ways events can benefit your business. - Learn about the value of pre, during, and post event effort. - Identify ways to monetize your event involvement.