A brand is only as strong as the business that supports it. Spend a little time in the “heady” space of planning and you’ll see the benefits in business results. Just Business will take you through activities to set the foundation for your branding efforts: defining your mission, performing a SWOT and market analysis, positioning, and goal setting. If you’ve been putting off these business planning activities then Just Business is for you. Key Takeaways: - Learn what a SWOT analysis is and how to use it in your business. - Understand how to define your business mission. - Understand how to identify your customer target and competitors for industry awareness. - Learn how to articulate your value based upon your research. - Learn how to set actionable marketing goals and objectives for future revenue.