You’ve done the work of defining your brand, now what? How do you take your message and translate it into visuals that compel your customer to buy? In All Things Design we’ll give you a backstage look at the creative process: brand style guides, logos, brand identity, color palettes and fonts, and the importance of good design. You’ll be armed with the right information to approach your designer with the tools he/she needs to turn your vision into reality. With All Things Design you’ll see why you don’t want to leave your brand design up to chance. Key Takeaways: - Pinpoint design elements that can differentiate your business from competitors. - Identify the necessary elements to set the stage for compelling design. - Understand the steps in the design process that can best translate to your brand. - Recognize the use and value of a creative brief. - Understand the components of a brand style guide.