What is all the fuss about “brand”? First, research shows that a strong brand can translate to more sales and profit. Second, a brand is no longer what WE tell the customer it is - it's what they tell EACH OTHER it is. How to Build a Superpower Brand will help you understand the difference between branding, marketing, and advertising, defining the “Big Idea,” understand naming, staying on message, and more. Bottom line... brand equals more revenue. Key Takeaways: - Understand what a strategic brand plan looks like. - Review an action plan and how it relates to your brand objectives. - Explain how brands build trust with customers. - Differentiate your current marketing, branding, and advertising activities. - How to check your value assumptions with customers.