Did you know? Less than 15% of people have truly defined their personal brand and less than 5% are living it consistently; however 70% believe they have defined it and 50% believe they are living it. Your personal brand communicates who you are and what you have to offer. It’s your reputation and your promise and why people should believe you and your mission. It’s how you are perceived outwardly and whether or not you will be taken seriously. Creating your personal brand is essential for the advancement of your career and the development of yourself as a leader. Actively defining, executing and sustaining your brand enables you to be a better and more authentic leader. Staying true to your personal brand helps you create a greater overall impact. It’s important to understand your personal brand so you can influence others and positively impact your credibility. What do people say about you when you're not in the room? What would they say you are KNOWN for? Believe it or not, you can have influence over what is said and how you are perceived whether you are there or not. Kelly Lucente will show you how to build a personal brand that will define and solidify your reputation in the business world and in your personal life. Did you know 92% of children under the age of two already have a digital footprint? Have you Googled yourself lately? What did you learn? Get tips on how you show up online (as well as in person) and how you can change the conversation... and perception. Key Takeaways: - Why personal brand is such a big deal. - The difference between personal and corporate brand. - The Power of 3: Image + Voice + Promise = Personal Brand. - Resources to find find out where you show up online. - What to ask yourself before you enter a room.