A brand isn’t just something a big company creates; it is the lifeblood for professional success. What does your personal brand say about you? Whether your goal is to build your own business or work for someone else, your personal brand is key to your success. With a heavy emphasis on social media, Nicole Matthews, a leader in the special events industry, walks audiences through her branding toolkit and Brand You exercise. Once you understand your super hero value, you can create a brand that is authentically you and very marketable!