The Power of Internal Branding: The Communicator’s Secret Weapon

The Power of Internal Branding: The Communicator’s Secret Weapon

How to know you need internal branding in your organization

Keynote  
Program  
Building brands starts on the inside. How can the media tell your story – in a positive way – if you own employees can’t, and they can’t deliver on the brand promise? As the daily living embodiment of a brand, employees are your first and most important customers. What they say and do can make or break your media relations strategy. In this session, you’ll learn: • Why internal branding needs to be a part of your media relations strategy • How to make the most of your external communications efforts through internal branding • How to know you need internal branding in your organization • A proven, strategic approach to internal branding

David Grossman — Motivational Speaker

David Grossman

Helping leaders drive productivity and get results

David Grossman, ABC, APR, Fellow PRSA, CSP, helps leaders drive productivity and get the results they want through authentic and courageous leadership and communication.

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