You are Your Brand

Apple, Starbucks, and the Dallas Cowboys - all have devoted fans that support them year after year, no matter the outcome. Your organization can have the same kind of support and following as a major brand, but only if you focus on what your company stands for. In this hands-on workshop, Sam Davidson will walk attendees through a step-by-step process to define their organization’s brand essence, articulate their brand’s action, and begin planning to promote that brand to potential customers, employees, and fans. Successful small business brands will be highlighted, and best practices offered from how these brands became well-known and created a dedicated base of support in the process.