Yes it is true, Stan's Law Firm Marketing companies had spent millions of advertising dollars before he had a life changing paradigm shift. Stan’s new understanding has radically modified his belief of how lawyers should market their practice in-order to improve the quality of their prospective clients. Unfortunately, most people spend the majority of their advertising budget trying to reach that new 'potential' customer who does not know them from Adam's house cat and they fail to properly invest in their present and past customers. Stan teaches how to turn your warm contacts into your SALES FORCE utilizing your ad budget. He shows you how to build Super Sales Stars out of individuals that do not even realize that they are on your Sales Team. Referrals should not be left to chance - especially when we understand how the brain works and what we must do to influence it. You can advertise without advertising by understanding the human mind. People hate junk mail (which firm newsletter can become), but they like it when someone thinks of them and makes them feel special, they will reward that person or company. Mr. Reynolds has been paid tens of thousands of dollars for his copy-writing skills and he is eager to share some of his secrets with you. Your audience will thank you for this fresh perspective and will give you the credit for helping them to spend less and get more for their investment.