Fred Firestone is the principal of the Ethical Selling* Institute, a subsidiary of Sempact, Inc. For over 20 years he has provided speaking, training and facilitation services to businesses and organizations across the country and Canada on how pull ahead of their competition by delivering more Trust, Credibility and Partnership (the EthicalFactor) into their crucial customer/client interactions. The objective: provide a Superior Customer/Client Experience which will yield greater market share and/or higher prices/fees.

* "Selling" is defined broadly to encompass any "Moment of Truth" that influences perception of the service image. Thus, all customer contact people are involved in "selling" their business or organization.

Fred on "Moments of Truth" as Customer Satisfaction Expert for CBS affiliate:

Interested in learning more about how our PullingAhead Programs can help you: (1) retain existing customers/clients and create promoters; (2) secure more business from existing customers/clients; and/or (3) acquire new customers/clients? Call (314)863-4000 or E-mail.

Sampling of Testimonials - (See Client Letters for further samples.)

• Enterprise Rent-A-Car
  
• Arrow Limousine
  
• Vistage International
  
• American Society of IRS Problem Solvers
  
• Mailing and Fulfillment Service Association
  
• Stone Carlie CPAs, Business Advisors
• Argosy Casinos
• 3M
• Association of Information Technology Professionals
• Center for Business, Industry and Labor

• Videos
  
• Clients (including programs)
  
• Article written about Sempact, Inc.
• Article written about WOWEDFactor Presentation
• Sample Announcement of Keynote: Mailing & Fulfillment Service Association

• WOWEDFactor: Key to Business Differentiation
• PullingAhead of the Competition: Developing and Selling Your Competitive Advantage
• Making a Difference With Effective Employees: Harriett and the $6 Burger
• Differentiating Your Selling Process: Two Five Cent Mints Can Make a Difference
• PullingAhead of the Competition: Lacefield Music