The Relevance Factor„
Shorten Your Time Frame To Influence Audiences to Take Action
When you speak to an audience--no matter the size--on average only 25 percent of what is being said is heard by the audience. Why 25 percent? Every person has a personal radio station tuned in: WIIFM,...
When you speak to an audience--no matter the size--on average only 25 percent of what is being said is heard by the audience. Why 25 percent? Every person has a personal radio station tuned in: WIIFM, or What’s In It For Me. As humans, each of us is an individual; as an individual we have our own interests and personal idiosyncrasies. And, because of this perspective, we seek that which is interesting and important to us individually.
At any point in time, people have issues/interests on their minds, including, family, work obligations, their health, and a bias toward the speaker (not an all-inclusive list). These are the barriers for a speaker or the leader in a meeting. He or she is faced with these barriers when in front of a team or in front of the room of a sizeable audience.
This is why it is imperative for speakers to understand The Relevance Factorâ„¢. If not speaking to The Relevance Factorâ„¢ of the respective audience, then the natural response is resistance by individuals: opposing forces to hearing the messages.
Marketing With a Book
The Science of Attracting High-Paying Clients for Consultants and Coaches
The number one challenge for independent consultants and coaches is creating new clients. Ironically, many feel marketing is too time consuming, expensive, or undignified. Even if they try at marketin...
The number one challenge for independent consultants and coaches is creating new clients. Ironically, many feel marketing is too time consuming, expensive, or undignified. Even if they try at marketing, most are frustrated by a lack of results. They even worry if marketing would ever work for them. And no wonder. According to a researcher from the Harvard Business School, the typical marketing is not only a waste of time and money for consultants and coaches, it actually makes them less attractive to prospective clients. However, research has proven there is a better way. There is a proven process for marketing with integrity and getting an up to 400 percent to 2000 percent return on your marketing investment. To attract new clients, the number one marketing tool is a book and the number one marketing strategy is speaking about that book.
How To Get Interviewed By Oprah
And Get Customer Service Strategies From The World€™s Leading Customer Experience Expert
Join Guestmatch.com€™s Chief Media Strategist Burke Allen from Allen Media Strategies in Washington DC Thursday March 26th at 1pm ET/Noon CT for his conversation with customer experience expert ...
Join Guestmatch.com’s Chief Media Strategist Burke Allen from Allen Media Strategies in Washington DC Thursday March 26th at 1pm ET/Noon CT for his conversation with customer experience expert Dale Bare CEO of BARE International, who was interviewed on Oprah and other national media outlets. This interview is being hosted by our friends and partners at SpeakerMatch.
Sail the 7 Cs of Sensational Storytelling
Increase Your Impact, Influence and Income with the Power of Stories
The ability to tell stories effectively can have a profound effect on your life. Master this craft, and you can become better known, more quickly advance your career, make more money, and have fun. ...
The ability to tell stories effectively can have a profound effect on your life. Master this craft, and you can become better known, more quickly advance your career, make more money, and have fun.
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Developing and delivering impactful stories entails a repeatable process which you can learn in a step-by-step fashion. These skills are used by some of the best presenters in the world - Hall of Fame and World Champions speakers - to inspire audiences all around the globe.
Use the tools and processes you pick up in this program, and you'll get invited to speak at more events, you’ll stand out from the crowd and you’ll become known as a presenter who gets results and makes a difference.
Strategies for Off-Stage Social Media Engagement
Leveraging Your Professional Online Presence to Create a Win/Win with the Meeting Planner
As speakers, our job is to make the meeting planner look good! When they look good, we look even better and get more referrals. Meeting Planners are including more and more technology into their...
As speakers, our job is to make the meeting planner look good! When they look good, we look even better and get more referrals.
Meeting Planners are including more and more technology into their events. They want to attract as much visibility to their events as possible. This is to your benefit because you can engage with more attendees than you could before and you can help them get the conversation going and become their go-to resource. This teleseminar looks at how you can give yourself the competitive advantage by incorporating off-stage engagement with attendees and help you make the meeting planner look good.
ShowBiz Blueprint
Costly Mistakes Speakers and Entertainers Make When Booking Their Act
There are common mistakes that speakers and entertainers make when trying to book gigs. In this teleseminar we'll talk specifically about what slows down a career, one action you can (and should) take...
There are common mistakes that speakers and entertainers make when trying to book gigs. In this teleseminar we'll talk specifically about what slows down a career, one action you can (and should) take right now, and a few of the bigger mistakes that usually start with the best intentions in mind.
Show up ready to take a good, hard look at your promotional materials and business ethics. The examples will be real-world. Use this opportunity to get out of your own way and look at your career objectively, through the eyes of a potential Booker.
Download Johnny's Action GuideAs we start another New Year, we make that same promise to ourselves that this year things are going to be different. We say to ourselves, "This year I€™m go...
Download Johnny's Action Guide
As we start another New Year, we make that same promise to ourselves that this year things are going to be different. We say to ourselves, "This year I’m going to make 100k or more in my speaking business"; "This year I will write my book"; "This year I will get out there & become more known"; "This year I will stop making excuses and start helping
more people with my gifts & talents".
Yet by mid February, life has gotten in the way and most people are stuck in a rut NOT doing the things that they know in their heart would build their speaking business and give them the financial freedom they deserve. In this training, you will learn the Newest, and Most Revenue Generating ways to create and build a sustainable speaking business in 2015.
Turning Free Speaking Engagements Into Big Revenue
How to Convert Free Gigs into $5K, $10K, and even $20K to Fill Your Bank Account
The speaking industry has changed and compensation for speaking services has come under pressure for a variety of reasons. You're a great speaker and you deserve to be compensated fairly. Patrick Snow...
The speaking industry has changed and compensation for speaking services has come under pressure for a variety of reasons. You're a great speaker and you deserve to be compensated fairly. Patrick Snow shares his strategies for making no and low fee speaking engagements a win/win for you and the client. Patrick has leveraged his success as a keynote speaker and published author into a 750+ client coaching business. His clients are from Australia to UK and everywhere in between. Patrick is a long time SpeakerMatch member and teleseminar guest who consistently receives rave reviews for providing useful insider information and practical strategies to building a speaking business.
