SpeakerMatch Teleseminar Series

How to Create Staying Power in the Speaking Business

Ten Strategies to Build Your Business

Guest: Lisa Ford, CSP, CPAE

This was a 60 minute teleseminar which took place on November 13, 2012 at 12:00 p.m. Central Time

As we all know, there is no clear path to create success in this changing business environment. However some basics make sense and can help you move your speaking career forward. Lisa Ford has been speaking for over 25 years and will share her insights on how to create staying power in this fickle marketplace. A great message alone is not enough to attract clients. Lisa will deliver ideas that can help you stand out and get the attention of clients and audiences.

What Was Covered in This Interview:

  • How to find the clients and get more from your current ones
  • When to say yes to freebies
  • When to say no to a speech
  • Get customers to love you
  • Learn the secret booster rocket
  • Discover what makes you easy to do business with
  • Determine your difference

About Our Guest

Lisa Ford is a speaker with over 20 years of experience presenting to businesses, associations and government. She speaks throughout the United States and internationally on topics of customer service, leadership, team issues and change. Lisa is best known for her work in the areas of customer service. She is the author of the videotape series How to Give Exceptional Customer Service, the #1 selling business tapes in the U.S. for over 3 years. Her other videos and audiotapes include: Developing a Customer Retention Program, Building a Customer Driven Organization: The Manager’s Role and Personal Power. Her recent book is Exceptional Customer Service – Going Beyond Good Service to Exceed the Customer’s Expectations. Lisa designs content personalized to the audience and issues they face. She has also customized numerous videos for clients to use in their ongoing education efforts. Lisa’s experience includes working with Pfizer, Viacom, Edward Jones, CSX, Kaiser Permanente, Morton’s of Chicago, Citgo, American Gas Association, American Diabetes Association and American Veterinary Medical Association. In 2002, Lisa was inducted into the Speakers Hall of Fame by the National Speakers Association. She is one of 170 speakers who have been honored over 30 years. She also serves a Board Member of the College of Arts and Sciences at the University of Tennessee.


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