SpeakerMatch Teleseminar Series

Leveraging Self Publishing To Build Your Brand

Plus, a discussion about the changes in the media and publishing industry

Guest: David Wolf & Ellen Reid

This was a 60 minute teleseminar which took place on April 07, 2011 at 12:00 p.m. Central Time

David and Ellen will discuss the changes in the media and publishing industry and why "self publishing" and creating a publishing company has become the way to get your book out there. They'll dig into the process of book creation--including ebooks and audio books...and why this mulitchannel approach is so important today.

What Was Covered in This Interview:

  • What is changing in the publishing world in terms of production and distribution.
  • How to build an expert platform by publishing book content.
  • Why its important to create your own publishing company.
  • What matters when creating your book, the cover, the marketing.
  • How to create compelling book content without sitting and "writing" per se...
  • What the process is for creating books in print, ebook and audio book formats.

About Our Guest

David Wolf is a 25 year veteran producer of music and audio for radio, TV and film. He's the founder of Smallbiz America, a radio podcasting system for entrepreneurs, and the founder of authorsdigital.com, an audiobook production company. Ellen Reid is a book shepherd (book creation and publishing consultant) who's been assisting authors to establish their own publishing companies and produce their own award-winning books.


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