Speaker Programs in Marketing
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D-A-T-I-N-G Your Customer®
D-A-T-I-N-G is all about human behavior and how to exceed Customer expectations. You want 'customer insistence' that develops a pattern of repeat transactions. It's about being transformational not transactional. The passionate pursuit of customer loyalty isn’t about pricing, or gadgets, or perfectly performing products.
It’s about customers and gaining the love, respect, trust and commit... (MORE)
Using Social Media to Engage Current and Potential Customers
Social media is all the rage. Millions of people use these tools daily. It’s a great opportunity for businesses and organizations to reach their target audience. But too often organizations treat this medium as technology and not as an interpersonal communication tool. It's called "Social Media" for a reason." Engaging customers and potential customers via social media is vital. But how do you t... (MORE)
Discovering how to get customers chasing you
The sales twist concept is design to help you get customers chasing you instead of you chasing them. This presentation will have you ready to out market your competitors.
Instead of cold calling, sending out flyers, marketing on a billboard or radio to thousands of people and hoping for a 2% return, you could be talking to the people who are interested in talking to you.
This is one of my f... (MORE)
A Proven Process for Fully Leveraging Breakthrough Ideas
Fresh insights and creative ideas are the life’s blood of competitive advantage. However, most leaders lack a reliable method for converting insights and ideas into actionable strategies. Without such a method, competitive advantage and growth can not be sustained. In this dynamic and motivating presentation, Sherrin takes the audience through a step-by-step process for fully leveraging breakthr... (MORE)
Lessons I Learned After Spending Over 6 Millions of Dollars on Advertising
Yes it is true, Stan's Law Firm Marketing companies had spent millions of advertising dollars before he had a life changing paradigm shift. Stan’s new understanding has radically modified his belief of how lawyers should market their practice in-order to improve the quality of their prospective clients.
Unfortunately, most people spend the majority of their advertising budget trying to... (MORE)
The Simple Formula to Get You Unstuck
Is your organization stuck?
The key to turning that wall into just a hurdle is learning to create and sustain momentum. Far too many times we get stuck and then to make matters worse we overcomplicate the solution by out-thinking ourselves!
Throughout my time as a Marine, Football Coach & Small Business Owner, I have discovered some common strategies that never fail to get you over or throug... (MORE)
Understanding the politics of food in current policy debates around how we eat
In recent years, the food industry has become more aggressive in undermining public policy. How can the public be better prepared for industry responses? Understanding who's who among industry lobbyists and their tactics is critical to help inform policy strategies. This presentation describes:
- Food industry trade groups and how they lobby;
- Industry front groups are how they shape ... (MORE)
Getting your marketing message on the road!
If your business already has a fleet of vehicles, give your fleet another role: Market your products and/or services while they're on road! In this informative program, Paul will share his experiences in the dynamic industry of branded vehicles (graphic wraps, etc.). He shares best practices learned on the road with examples of vehicles his company built out for Fortune 100 companies like Starbuck... (MORE)
Stop throwing money at marketing that does not work!
Many business owners try and fail at marketing over and over again and this leaves them wondering if marketing can work for them. This seminar goes over all the important steps required BEFORE they spend one dime on marketing.
Topics range from finding and approaching the right customer to digital to traditional marketing and advertising strategies.
I combine information with motivation. (MORE)
How to Use Compassion to Boost Passion & Profits
According to a recent national survey, over 68% of Americans say they do not enjoy their job and consequently, don’t look forward to going to work each morning. Yet, companies like Southwest Airlines employ some of the happiest people on earth. After years of studying and working with many of these successful organizations, Sonny Melendrez shares the powerful element that sets them apart from th... (MORE)