Tom Trush

Tom Trush

Write Way Solutions, LLC

Simple Marketing Strategies That Turn Even the Most Skeptical Prospects Into Buyers

Fee Range: Open
Travels from Phoenix, AZ

For more information about booking Tom Trush, visit
http://www.speakermatch.com/profile/tomtrush

Or call SpeakerMatch at 1-866-372-8768.

Tom Trush
Tom Trush - Motivational Speaker

Write Way Solutions, LLC

Simple Marketing Strategies That Turn Even the Most Skeptical Prospects Into Buyers

Fee Range: Open
Travels from Phoenix, AZ

Tom Trush - Motivational Speaker

Tom Trush

Write Way Solutions, LLC

Simple Marketing Strategies That Turn Even the Most Skeptical Prospects Into Buyers

Fee Range: Open
Travels from: Phoenix, AZ

For more information about booking Tom Trush,
Visit http://www.speakermatch.com/profile/tomtrush/
Or call SpeakerMatch at 1-866-372-8768.

Blog Postings

Why Marketing Strategies Trump Tactics

A few weeks back, I shared a chilling stat highlighting the challenges of marketing in today’s skeptical business environment. The Sales Benchmark Index released data that showed an estimated 71% of companies fell short of their marketing’s revenue targets last year. The reason (according to the SBI) is that most companies rely on marketing tactics, […]...

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6 Sure Signs Your Website Needs Updating

Technology, visitor engagement and social media are all reshaping how consumers use websites. So last week, Andy Renk, my co-host on The Business Marketing Insider Podcast, and I recorded a new episode about where to focus your attention when refreshing your website — so you see the biggest impact. If you feel like you’re falling […]...

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How Procter & Gamble Used ‘Old’ Content to Reach Their Best Buyers

One of the greatest schemes in marketing history was pulled off in the early 1930s … It was a risky move — yet one that ended up putting products for one of today’s most prominent companies in front of a national audience of their best buyers. In fact, the plan worked so well that it […]...

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How a Sneaky Amazon Trick Can Get You Leads

Ever notice how Amazon seems to know exactly what you need? You look at an item and then you instantly start seeing similar products suggested. Sometimes it’s as if they know what you want before you do. Well, let me share with you a simple way to steal this approach, so you pull more qualified […]...

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A Simple Way to Reduce Your Buyers’ Risk

In any selling situation, one side is asked to take on more risk than the other. And because buyers have their money on the line, most risk usually falls on them. Reduce or eliminate this risk and you lower resistance to your offers. In turn, you increase the odds of more people buying your product […]...

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How to Leverage Your Marketing Efforts Without Adding Costs

If you actively market your company, you currently spend a fixed amount on some method to bring in leads. Maybe you run ads … use direct mail … pay for SEO … or possibly even attend tradeshows … Whatever the case, every time you use that method, you spend a fixed cost that has no […]...

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A Simple Marketing Strategy That Speeds Up Action on Your Offers

Few forces create action faster than a deadline. It’s a powerful tool for rewarding action-takers. You see, by allowing prospects to determine the buying timeframe, you reduce the likelihood of getting your desired response. Worse yet, your prospects may get lured away by another offer. Remember, people are natural procrastinators. So when you create a […]...

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How AIDA Influences Your Prospects’ Buying Decisions

Let me quickly show you a formula for writing your marketing materials in less time, while also increasing the likelihood of success with your message. It’s called AIDA. The acronym stands for … Attention: Interrupt the mental haze your readers live in every day. Interest: Share uncommon or fresh information that elevates awareness. Desire: Tap […]...

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3 Simple Steps for Creating an Effective ‘About’ Page

The About page is among the most visited places on a website … Unfortunately, it’s also often the most overlooked by businesses. And that’s a shame … After all, visitors go to the About page to determine if what you offer is worth their time. Get this content wrong and you could be driving away […]...

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How to Use a Single Sentence to Revive Dead Leads

If you sent several cold prospects a one-sentence email, how many replies do you think you’d get? At first thought, you might think not too many. After all, one sentence isn’t much space to persuade someone. However, let me share an idea with you that might change your mind … The approach was developed by […]...

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