How have you adjusted your marketing to accommodate today’s well-informed buyers?
The fact is, companies no longer control the buying process. Easy access to information has shifted this power to your prospects.
Furthermore, today’s growing lack of consumer trust means you now need to persuade people who don’t believe your claims. So simply pitching your products or services puts you at an instant disadvantage.
During my educational presentations and workshops, I share easy-to-implement marketing strategies designed to position you as an industry authority, deliver higher returns on your marketing investments, and reach larger audiences with less effort.
So whether your group’s goal is to attract more qualified leads, get more referrals or close more sales, I make sure everyone leaves with tools and techniques that give them an immediate advantage in today’s business world.
My educational approach to marketing is especially effective for business organizations whose members include service professionals, including attorneys, financial advisors, CPAs, chiropractors, dentists, doctors and real estate agents.
In addition to speaking, I am a direct-response copywriter who has written lead-capturing marketing materials for 120+ industries. I’m also the author of three top-selling books:
- The “You” Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers
- The Reluctant Writer's Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers
Get instant tips for generating more leads from your next marketing piece by downloading my free guide, 3 Quick Fixes for Underperforming Marketing Materials, today at http://www.tomtrush.com.