What's the one thing that every business needs? Customers! Every important trend in business -- from social media to Big Data to globalization -- can be put into context, made sense of , and profited from if viewed from by businesses from the following perspective: "how will this impact the customers in our markets?"
Everyone in every company has to have a customer-centric mindset, and Tom Spitale has motivated tens of thousands of business professionals to put cusotmers at the center of their enterprise. Over the last two decades, Tom has played an instrumental part in the success of hundreds of products you know from some of the biggest companies in the world. As a marketing strategist, speaker, teacher, facilitator, entrepreneur and co-author of “The Accidental Marketer” (published by Wiley), Tom has helped successfully launch thousands of customer-centric initiatives.
Tom's book -- which features engaging and thought-provoking "inside looks" at some of the greatest strategic marketing successes in history -- matches his speaking style: short, engaging stories that include practical lessons, delivered with great passion and audience interaction. And he holds nothing back, liberally sharing the tools and processes his company has created that help anyone become a better marketer fast.
Prior to his writing and consulting career, Tom held a variety of b2b and b2c marketing planning, strategic planning, pricing and actuarial positions for Wal-Mart, General Electric and Great American Insurance Company. In 1997, he joined the customer strategy consulting firm Peppers and Rogers Group, and became a popular keynote speaker on the topic of harnessing new technologies to deepen customer relationships. In 2004, he joined his current firm Impact Planning Group -- a strategic marketing consultancy -- where he wrote "The Accidental Marketer" with partner Mary Abbazia. He has written one other book, "1to1 Strategies For the Web" (2005) and has contributed to 3 others.
Tom is a husband, father, entrepreneur, investor, musician, golfer, sports fan and cook. His hobbies expose him to successful practitioners in many different areas, which he finds extremely helpful in his work as a marketing planning and strategic planning advisor, consultant and coach.