Since 2002 Anders Boulanger and his team of Certified Infotainers have been helping organizations all over the world increase their lead generation at live events. The Infotainers are an elite team of trade show presenters who create massive crowds of interested prospects around their client's exhibits. They communicate a precision engineered message that tells the prospect what makes the company different and why they should take action. Through various cognitive persuasion techniques the Infotainers create a learning state and motivate the crowd to take action ie: get their badge swiped, watch a demo or talk to sales person. Companies like Veeam Software, Fortinet and Siemens have relied on Anders and his Infotainers to generate double digit lead increases which have significantly impacted sales downstream.