Mary Abbazia is Co-Author of The Accidental Marketer and Managing Director of Impact Planning Group. She is known for her ability to infuse enthusiasm for the discipline of marketing. As a speaker and strategic marketer, she helps Fortune 1000 clients (such as GE, Pfizer, UTC and Marriott) grow their business by developing marketing skills and dynamic market strategies. She also teaches at Columbia University and at California Institute of Technology. Some favorite topics include Gaining Customer Insights via "Outside In" Approaches, Needs-Based Segmentation, Innovate to Differentiate (in a tough environment), Value-Based Pricing. Her practical approach and proven frameworks enable clients to transform their business challenges into innovative marketing strategies. To learn more about Mary visit: https://www.linkedin.com/in/mary-abbazia-1514b66 or The Accidental Marketer: http://theaccidentalmarketer.com/
- The Accidental Marketer - Power Tools for People Who Find Themselves in Marketing Roles - published by Wiley. A practical guide for inexperienced marketers who have to develop a marketing strategy. With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy.