BiographyLisa Jones's Texas-based firm, Business Direct Marketing (BDM), creates direct marketing programs that span the relationship continuum, from lead generation management and direct response marketing to loyalty and retention. Jones and her team of creative professionals provide clients with an integrated mix of competencies in strategy, branding, design, response rates, and technology.
With a client list that includes numerous Fortune 100 corporations, Jones has successfully navigated the changing field of direct response marketing for more than 20 years. As an ad agency executive, entrepreneur, and experienced marketer, Jones offers unique insight and valuable advice about the rough and tumble world of marketing.
BDM is an HP Preferred Partner and a member of the Direct Marketing Association.
Client Case Studies/Testimonials:
BDM's four-phase Heavy Traffic Program is custom made for car dealerships to reach all kinds of customers and increase market share by utilizing predictive analytics and one-to-one marketing techniques. One client that used the program saw a Return on Investment (ROI) of $8.40 for every dollar invested -- that's a profit ROI of 840%!
"We sold an extra 95 cars in the first two months with the Heavy Traffic program." -- Ricky Bernal, GM of Fred Haas Toyota in Houston, Texas.
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BDM designed highly personalized mailers for the Mercy Ships, a client that provides medical equipment, supplies, and services across the world via specially-equipped cruise ships. The Shipmates program mailers were created to increase donations and support of the client.
The Shipmates cultivation mailings were responsible for more than 3,000 new donations, which equates to an incredible 67% response rate.
BDM Clients Include:
American Standard
Trane
Mohawk
Shaw
Honeywell
G.E. Finance
John Deere
WilsonArt
Mercy Ships
