Biography

Transform Your Generational Resistance into an Engine of Persistence. Let one of the very first Web Pioneers 
show you how to get the MOST out of your Multigenerational Workforce!

Click on the video below or go to "For Event Planners" for some downloadable goodies!

Cracking The Gen Y Code: Selling , Marketing & Managing to a Generation That HATES to be Managed and Sold To!

• Cracking The Gen Y Code: How the Dungeons
  & Dragons Generation thinks, works and buys
• The Keys you need NOW to flatten your
  organization for speed and ROI
  
• How to use Social Media Tools instead
  of Death by Meetings
• Making Collaboration DYNAMIC instead of
  turning into Decision by Committee
  
• Simplify Idea Flow - Create a SUPPORTIVE
  Environment for Innovation and Change between
  The Woodstock & Wikipedia Generations
  

Go to Brad's Official Website for more info...

Brad Szollose is the award winning* author of Liquid Leadership: From Woodstock to Wikipedia - Multigenerational Management Ideas That Are Changing the Way We Run Things - and a much sought after expert on the subject of new leadership styles – mainly how to get Generation Y and Baby Boomers working together.

* 2011 Axiom Business Book Awards silver medal winner in the leadership category.

Over the past 15 years, Brad observed a startling change in corporate America; the latest generation of adult workers known as Generation Y grew up immersed in new technologies, such as multi-player video games, Speak & Spell, Internet Pen Pals and a computer in the home. Along with parents who viewed them as peers and a micromanaged activity list of karate classes and dance lessons. And now you expect them to sit in a cubicle for 8 hours a day? They can’t do it.

Because each generation after 1977 was raised with technology in their toys, they have learned to manipulate digital information before they could read, write, and sometimes...before they could speak.

This 24/7 connected, early adopter to anything technologically driven has created a whole new divide, in which more and more young people are growing up as Digital Natives – comfortable using technology as their primary resource to do business – while the established older generation of Baby Boomers are struggling to use technology just to keep up. The sudden increase in Smart Phones, smaller laptops, texting as a form of communication, social networks and augmented reality are all being driven by Generation X, Generation Y and Millennial thinking (anyone born after 1977).

Unbeknown to most, companies such as Kodak derive 50% of their current revenue from the same technologies mentioned above. Devices that did not exist 5 years ago that directly take advantage of the working and shopping habits of Generation Y.

Will Baby Boomers stop being relevant in the not too distant future?

Szollose studied this phenomenon and realized that everyone - business owners, executives, parents, school teachers and college professors - would be facing a whole new generation incapable of communicating with them. Each generation must be made aware of this “cultural” difference and adjust their management methods accordingly if they wish to succeed. The result of this research is Brad’s new book, Liquid Leadership: From Woodstock to Wikipedia Multigenerational Management Ideas That Are Changing The Way We Run Things.

Are you ready to adjust your leadership style

Brad has over 30 years of entrepreneurial experience starting his first business at age 16, yet is no stranger to the Boardroom – during the Dot Com Era of the early 90's, Brad co-founded K2 Design, Inc. which later raised over $7 million through private placement and an IPO on NASDAQ. During Brad's tenure, K2s growth was explosive. The company experienced 425% hypergrowth for 5 straight years, expanded from 2 business partners to 4 with 60+ employees, offices worldwide and valuated at over $26 million.

As a C-Suite Executive Brad applied his unique management style to a young, tech-savvy Generation X & Y Workforce producing award winning results.

Brad’s management model won K2 the Arthur Andersen NY Enterprise Award for Best Practices for Fostering Innovation Among Employees. After Brad’s high impact motivational programs, your audience will be fired up to embrace change...not resist it.

Brad travels the globe speaking to businesses, executives & entrepreneurs on Information Age Leadership Strategies, Gen Y Management and New Business Models for an ever-shrinking planet.

Brad's Official Blog: http://www.liquidleadership.com
Brad's Official Website: http://www.bradszollose.com
Articles: http://www.ezinearticles.com/?expert_bio=Brad_Szollose

"Rarely can one speaker make you laugh, make you cry, make you grateful for the miracles in your life, and inspire you to be all that you dreamed you could. Brad does all of this, in one presentation."

Michael J. Deluca, Jr.
Vice President of Relationship Development,
South American Operations
Strategic Asset Management, Inc.

Let Brad bring his award winning management model
to your organization.