Latrice Collins has built a powerful career branding multi-level program, designed to strengthen companies and individuals. FACT: Every person and company has a brand. FACT: Brands are not always positive. FACT: In spite of having a great logo or image, you may have a less than desirable brand. Your brand is not merely the look of a logo, website or suit. Your brand is the totality of who you are and what you represent to others. In short, your brand is the culmination of the impressions you have made with people, which shapes how they see you.