How To Use The Power of Storytelling As A Business Tool.
Jim Signorelli is an award -winning author, business storytelling expert, former advertising executive and CEO of eswStoryLab Marketing. He is based in Chicago and conducts keynotes and workshops throughout the world. His latest book, StoryBranding 2.0 is a best-seller and the winner of the International Book Awad. For booking information, write CindyL@story-lab.net or send an inquiry via Speakermatch.com To learn more about his programs, visit story-lab.net .
My Story by Jim Signorelli
I don’t think there’s anything more frustrating than getting a lukewarm response from a presentation you’ve worked hard to prepare and deliver.
Looking back on my 35 years in the advertising agency business, I have had more than my fair share of presentation failures. To survive and grow, I had no choice but to become a better presenter. I took classes, read books, videotaped myself. I even took a design course to improve the look of my slides. In the end, however, it probably would have been more effective to ask anyone listening to me to please try not to yawn. I was merely becoming a better bore.
Everything changed once I discovered how to use storytelling as a business communication tool. People began leaning forward instead of looking at emails and texts whenever I’d start a story to make my point. They would smile whenever I used a metaphor or an analogy to clarify a concept. And when I finished, instead of hearing crickets, I’d get questions reflecting how interested they were in what I said. Storytelling allowed me to connect with people, add emotion to ideas, and show who I was without having to state my beliefs directly.
Today, I give leaders, sales people, – anyone who depends on their communication skills – a short-cut to the long road I’ve traveled. I formed a company that conducts storytelling workshops that have been used by Microsoft, Capital One, Coca-Cola, Boeing. Wrigley, IBM, and many many others. Unlike other workshops, the emphasis is on “work,” as participants become actively involved in creating, telling, listening and remembering stories they can use in their business settings. I teach storytelling patterns that help people deliver “who I am” stories, case history stories, product stories, how-to-counter-objection stories, just to name a few. And the training continues long past my workshops through a series weekly deliberate practice exercises. I also provide interactive keynotes where I introduce people to these tools.
If you are part of the 99% who believe they are not storytellers, I will surprise you. Storytelling is something you do every day. It’s just that when it comes to business settings, you, like most, don’t rely on this skill – largely because you haven’t been given the right set of tools.
You can read more about my workshops and my keynotes at www.story-lab.net. Or feel free to call me for a free consultation at 312-545-4903. I would love to show you and your team how to become a more engaging, inspiring and influential presenter.
For booking availabilities and pricing, please contact Cindyl@story-lab.net
- Winner of International Book Award in Sales and Marketing
- Gold Medal - Axiom Book Awards - Business category
- U.S. Bank Leadership Award
- First Place - Royal Dragonfly Book Awards- Business Category