With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a night club and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales. His grassroots marketing program has received a great deal of national media attention including The Wall Street Journal, USA Today, Inc Magazine, and CNN. Jeff has presented and consulted with many organizations including AT&T, American Express, Chevron, Walt Disney, Pizza Hut, Honda, Sony, Goodyear, The US Army, Marvel Entertainment and McDonald’s. He’s the founder of Street Fighter Marketing which specializes in teaching businesses how to market, promote and increase sales on a shoe-string budget. He has authored and published 10 books including Street Fighter Marketing Solutions. Plus he’s produced three audio albums and six video training programs. But his most successful production to date . . . is the birth of his triplets.