HOW Creative has represented organizations such as Apple, Disney, Xerox and Honda. Reward your managers and business executives with a refreshing, content-rich program that will take your business to the next level.
REAL-WORLD, REAL-LIFE strategies for business growth and more
Profit from brand-master Howard Lim’s tested, proven, real-life branding, with 24 years of experience. Turn his proven techniques into ideas that will help your business grow and thrive. Bring Howard into your business. Let him teach you and your staff the concepts behind Authentic Branding—the same ideas he’s put to profitable use in businesses of every size, start-ups to Fortune 500s. There you’ll learn why…
BRANDING IS FOR ALL SIZE BUSINESSES
Howard Lim has proven that, through strategically branding, any size company can accelerate in growth, profit and value, while attracting quality employees and increasing shareholders’ value. His inventive formulas integrate traditional media with new media, and have helped client companies actually leverage themselves ahead of their competitors—far ahead—based on the use of what he calls an Authentic Brand®.
After branding hundreds of companies, products and services, and influencing billions of dollars in revenue, brand-value and equity, Howard decided to give equal access to companies of every size, and has taught over 22,000 entrepreneurs and corporate leaders on the most powerful business language today: branding.
He will present actual before-and-after case studies that have influenced billions of dollars in revenue, value and brand equity for his clients. Among the topics likely to be discussed are:
Courses, topics, keynotes he teaches and leads are:
Brand Strategy:
• How to brand like a fortune 500 company without spending like one
• How to conduct a brand audit on your business for higher profits and prevent losses
• Avoid the everyday common branding mistakes that cost companies thousands of dollars
• How to alter your customers’ perceptions for increased trust and profits
• How to integrated all your communicate pieces into one voice and personality
• How to broadcast your brand with powerful results
* How to earn trust with your brand personality
Business Strategy:
• How to integrate your business with your brand
• How to create a business culture to inspired employees and loyal customers
• How to enhance your business model for any economy
• What are the 5 most common—and costly—mistakes companies make
• How to define your UBP (Unique Buying Proposition)
• How to leverage your business, products and/or services over your competitors Leadership:
• How to develop a strong vision, phiosophy and values for your team
• How to gain a much higher “ROI” managing your marketing, graphic and advertising
• How to form matches between your company’s value and your prospects’ mindset
• How to get 'buy in' from the bottom - up
Strategic Marketing and Sales
• How to expand your client/customer data base using traditional, new and social media
• How to create new opportunities and channels for higher revenue streams
• How to look for shortcuts in your customers’ selling cycle for faster profits
Howard will customize and tailor a course just for you.
WHO IS HOWARD LIM?
Being a whole-brain thinker, Howard bridges the gap between the rational and emotional sides of the brain, giving him a unique and innovative creative edge. Fortune 500 companies have sought him out for his unique gifts. He solved problems others could not solve. Many of his innovative solutions set big brands apart and established new standards which have touched just about everyone, such as…
The inaugural launching of DVDs movies by Philips Media, which took over the VHS and Beta tapes; and has become an industry standard
For ABC Networks, one of the first uses of computerized off-line motion graphics in creating an on-air presence for Saturday mornings (which actually changed television viewing forever, and contributed to the birth of motion graphics)
Led a team that gave birth to Zylan by launching one the first graphically integrated award-winning websites, setting the standards for two-level deep sites for the optimal user interface experience.
Created the first all-digital ad for Fujitsu for MAC World and MAC User national magazines, an ad that put Fujitsu on the map for removable discs
Crafted the first Wall Street Journal ad for Claris FileMaker, which dominated the market in their category.
Other fortune 500 brands he and his company have done work for include: Apple, Honda, Disney, DreamWorks, Acura, Xerox, Lakeshore Entertainment, Mattel, Jakks Pacific, Paramount Pictures, and HP, just to name a few.
WHAT OTHERS ARE SAYING
ATI -
"Howard at HOW Creative, and his team showed us how to articulate our company brand vision, philosophy, values, position and brand promise into a solid core brand essence, including our brand identity, website, trade show display, printed collateral and other critical touchpoints.
The result was ATI won #41 on the "Inc. 500" list of fastest growing privately held companies the following year. The branding made a huge difference!"
"ATI had no branding whatsoever when we engaged HOW Studios; not even brand icon. He guided us how to use branding to establish our identity and vision in the telecommunications industry. The result was over 2000% growth in less than 4 years! Thanks, Howard."
Personal Note: Because of his high energy and youthful good looks (he is 46 years old), he captures the full age range of his audiences from collegue students to well seasoned CEO's of fortune 100 companies. Also, being Asian/American, with English as his first language, Howard has excellent cross-cultural appeal. Based on audience feedback cards, he inspires across all cultures, and relates well with everyone. He also gets the highest ratings for his spoken presentations.
Biography