Manage up, manage down and navigate decisions - how to create a culture of leadership. Companies are just big collections of projects. Employees at every level are on the front lines of leading those projects to. Navigating decisions can be a challenge, especially when you’re not the final decision-maker. Your executives, your internal team, and your external customer all want something from you. Learn a simple, non-technical way to align your projects to your company vision, sell it to the executives, and be sure it will make you money. Motivate your team and influence executives the same way expert marketers influence customers to want to buy their products. Gerry O'Brion has been a marketing executive for billion dollar brands, and has distilled that experience into strategies you can use to evaluate and gain alignment around projects that matter. His presentation will cover six questions you should be asking about every project.