Biography

Dr. Tait Martin is beginning his eighteenth year as a social marketing, research and communication professional. He spends the majority of his time presenting speeches, trainings and strategic counsel to clients ranging from international corporations and government agencies to local nonprofits and college student organizations.

An Emmy ®, Silver Anvil®, Telly® and Addy® award winner, Tait is currently the President and CEO of The iNSiGHT Cooperative, a national network of researchers and content professionals who help organizations better define the way they reach the people who matter to them. In addition, he holds a faculty appointment in the School of Public Health at the University of South Florida.

Tait is sought after by many organizations to develop strategies which encourage people to think, feel and act in ways that generally make the world a better place.

Tait’s career experience includes stints as vice president and director of research for a national social marketing and advertising agency; the communication director for one of the largest United Way organizations in Louisiana; spokesperson for a major state government agency in Florida; marketing consultant to several industry and professional organizations; faculty member at four top-tier higher education institutions; and morning radio talk show host.

Widely cited in both academic and applied research circles, Tait holds a Ph.D. in Communication Theory and Research (emphasis in persuasion and cognitive processing) from Florida State University, as well as a Masters in Organizational and Interpersonal Communication from the University of Louisiana. His undergraduate degree is in journalism, with a concentration in public relations, from Northwestern State University.

Tait is from Cut Off, Louisiana (yes, it's a real place) and currently lives in Tallahassee, Florida.

Here's a select list of some of the organizations Tait has had the honor of working with in the past:

Government Agencies
U.S. Environmental Protection Agency
U.S. Centers for Disease Control
U.S. Department of Transportation
United States Military Central Command
National Highway Traffic Safety Administration
Southwest Florida Water Management District
Florida Department of Transportation
Florida Department of Health
Florida Department of Financial Services
Florida Department of Environmental Protection
Florida Department of Education
Louisiana State Board of Regents
Louisiana Department of Education

Colleges & Universities
Florida State University
Tallahassee Community College
Florida A&M University
Southwest Missouri State University
Louisiana State University
Northwestern State University
University of Louisiana at Lafayette
University of South Florida
University of Central Florida
Florida Southern College
University of Rhode Island
University of Indiana Kokomo
Florida Atlantic University
SUNY Plattsburgh
Randolph-Macon College
St. Cloud State University

Major Nonprofit Organizations
Safe Kids Worldwide
Children’s Hospital of Philadelphia
Automotive Coalition for Traffic Safety
Florida Healthy Kids
Big Brothers Big Sisters of America
Family Resources, Inc.
United Way Associations
Boys and Girls Clubs of America
National FFA Organization Chapters
Future Business Leaders of America
Miss America™ Pageant System
Winter Park Health Foundation
Florida Bicycle Association

Professional & Civic Organizations
Gulf of Mexico Alliance
USF Center for Social Marketing
American Cities Foundation
Florida Medical Association
Florida County Medical Association Executives
Kiwanis Clubs of America
Rotary Clubs of America
Business and Professional Women of America
Public Relations Society of America Chapters
Society of Professional Journalists Chapters
National Association of Chronic Disease Directors

Corporate Organizations
Note: a majority of Tait's corporate clients are confidential due to the nature of his work with each organization. 

Blitz USA
Sanford Health-MeritCare Health System
Design Arts Seminars