Excerpt from a speech Don delivered before the executives, managers and national account reps of ZyXel, a technology company that manufacturers home connectivity equipment for the Telcom industry. Lawry's was the first company Don worked for out of college, He is known for sharing stories from his career as a way to illustrate concepts that can be applied in any industry. Lawry's has remained in business for 93 years because they maintained their standards, created innovations in service and merchandising, and made leadership and employees a top priority.
For 30 years, Don Shapiro has been an innovator in customizing each speech for the audience, occasion, industry and meeting objective. In this brief video chat, Don explains the benefits of customizing a speech and how he learns about each audience so he can customize his program for them.