Dana is an award-winning public relations consultant and copywriter who helps executives and subject matter experts gain exposure and expand their reach so that they readily achieve their objectives.
The founder and principal of Dana Dobson Public Relations & Copywriting, Dana excels at establishing meaningful relationships on behalf of her clients with the media and target audiences. She has learned over the years that writing has power over people's perceptions, buying decisions and imagination. An APR-certified public relations professional, Dana has years of expertise with financial services, law firms, healthcare, real estate, publishing, technology, entertainment and more.
Dana speaks frequently on building market presence for executive and subject matter experts, demystifying media relations and how to write effectively. She had held executive positions in agencies and corporations as a corporate communications and PR executive, serving companies such as Intel, Motorola, PetsMart, Barrow Neurological Institute and many others.
Dana holds an MBA in marketing from Western International University and a bachelor’s in journalism/public relations from the Walter Cronkite School of Mass Communications at Arizona University. She is known for her creative flair, on-target strategic thinking and a great sense of humor.