Sandra Coyle began her career at Monitor Deloitte in Cambridge, Massachusetts, an international management-consulting firm, helping to expand their marketing presence worldwide. She then spent several years in advertising, advising US corporations on their marketing presence in key markets worldwide.
For the past seven years, she has lead marketing and communications divisions nationally and internationally, transforming both external and internal communications and positioning three organizations as leaders in their fields. Her work has included advertising, strategic planning, organizational design, crisis communications management, branding, social media strategy, and media relations management and strategy.
Some of her accomplishments include successfully managing a global brand re-launch and employee communications during a three-year reorganization and creating a 3-year pubic awareness campaign which included broadcast television ads, social media campaigns and print advertising.
M.A., International Relations, Fletcher School of Law and Diplomacy, 2011
French Language Studies, Harvard University Extension, 1996
B.A., Journalism and History, Cum Laude, Rutgers University, 1992
Previous Speaking Engagements
Harnessing the Power of Social Media, CEDR Annual Conference Keynote, Anaheim, CA, May 2015
Crisis Communications and Interpersonal Communication Workshops, Centronia, Washington, DC, February-March 2015
Crisis Communications Bootcamp, The Yale Club, PR News, New York, NY, September 2014
Public Relations Tips for Emerging PR Stars, The National Press Club, PRNews, Washington, DC, December 2013
Five Lessons for Effective Leadership, Keynote Dinner Speaker, Fletcher School of Law and Diplomacy, Talloires, France, September 2012