Biography"Tom is a brilliant speaker. He is passionate and real. To our membership of senior insurance marketing executives, he held no punches and showed how each was using the same (failed) strategy. It was exactly what we needed to hear. If you are looking to engage your audience with insightful, purposeful, and head-spinning brand concepts, hire Tom.” — Richard Look, President, Insurance Marketing & Communications Association
"Candor saves everyone a lot of time and in today's world candor is a refreshing change."
Noted keynote speaker and global brand strategist Tom Dougherty is known for his candor, which is why he has been used a source by The New York Times, CNN and Fox Business. That's also what makes him different and appealing as a speaker, especially with business leaders who are looking for change. As a 25-year veteran of business and brand, Tom often tells audiences what they have been thinking but have rarely verbalized: That most of what they do is wrong.
The author of a popular brand blog, Tom has guided several global brands to success, including Tide, Pampers, Lexus, Kimberly Clark, Homewood Suites, Coldwell Banker, St. Jude Medical and many others. He weaves entertaining stories from life and business into every talk, engaging the audience and providing concrete examples of what works and what doesn't, and why brand is not marketing but a cultural change that business leaders must embrace in order to survive and even succeed. The goal is for audiences to see things more clearly when it comes to doing what they do. The stories are fun, interesting and provocative. They allow everyone to grab onto the relevance of why most get branding wrong and why of the points being made and provide the personal platform to make the lesson real in a personal way.
While Tom's delivery and energy has been compared to a motivational speaker, the verve is not purely entertainment. It is, in fact, just what the doctor ordered for companies and organizations that desire to win and success in the quicksand environment that we all live in today.
His message of actionable change and unyielding self criticism has changed companies and organizations on five continents and across all categories from non-profits to Fortune 100 companies.
"Bring Tom in if you want both an inspirational and practical message. But hold onto your hats because this whirlwind of energy and thought will challenge everything you have held as immutable and will lead the entire party to slay the sacred cows. This is not a keynote for the faint of heart. Not when Tom asserts that the enemy of everything you ant or desire is vanilla."
