Biography

MUSIC MOGULS, BANK CEO'S, and FORTUNE 100 COMPANIES SEEK HIS INSIGHTS AND ADVICE..

WHO IS NORM BOND?

He's been called one of "The Most Powerful Influencers to Follow In Social Media". Bond is widely recognized as an international authority on marketing, sales, corporate diversity and multicultural issues. His specific marketing experience includes broadcast media, print, radio, electronic communications and live events. He also serves as the Chairman of the National Alliance of Market Developers (NAMD), a 60-year old marketing organization.

A Man with a Mission

"Norm Bond is a brand! He's relevant, he's hot, and he gets it!"

Allow Norm Bond to Change Your Event, Your Business and Your Life! 

Here are some of the topics he can present to your audience:

EFFECTIVE SOCIAL MEDIA MARKETING
Maximizing the Number One Activity on the Internet
Social media is being called the biggest shift since the  Industrial Revolution. It offers new, cost effective ways to communicate to a global marketplace. Yet many individuals, businesses, and organizations lack the strategies, skills, and knowledge to be effective with social media. These skills are required if you want to be successful in today's economy.  Learn, discover, find out, and become more effective with social media by experiencing this presentation. .

MARKETING TO THE AFRICAN AMERICAN COMMUNITY
Successes, failures and how to maximize ROI.
Today's African American consumers "the Keepers of the Cool", are more educated" (20 percent had a bachelor or higher degree according to Census data; younger (median age 31.4 compared with 38.2 for whites in 2010 Current Population survey); and have more purchasing power ($1.038 trillion in 2012 and projected $1.307 trillion in 2017) according to the Selig Center.

So let's talk business. From 2002-2007 the number of Black-owned businesses increased by 60.5 percent to 1.9 million, more than triple the national rate of 18.0 percent according to the US Census Bureaus' Survey of Business Owners. Are you leveraging these powerful demographic realities to increase market share, brand awareness or sales? 

SPOTTING AND SECURING YOUR SPONSOR
How should you approach a corporation for sponsorship? 

Corporate Sponsorship is a form of marketing in which companies exchange cash, products or services to be associated with certain events. The goal is typically to create a positive relationship between the two entities and the audience. The benefits include selling products, recruiting employees, or building the corporate brand or image. 

Do event owners compromise their morals by going after corporations for sponsorship if that particular company does not share the same core values? Should you just take the money? What will be the impact on your audience and long term revenues? In this presentation I share my "Top Ten Tips for Sponsorship Seekers".

CREATING YOUR BRAND ONLINE
How to Create an Image that Resonates
You need to understand that it is possible to follow a process that leads to Effective Social Media Marketing. However most practitioners don't understand the core components.of an effective branding strategy. My attendees have experienced phenomenal results by applying the proprietary tools, techniques and tactics revealed in this presentation. In addition to creating the blueprint, we also share how to communicate your message to the right people at the right time -- and for the right budget investment.  

PR DISASTERS IN THE MARKETPLACE
The Competition for Mindshare is More Intense Than Ever
Today the changing demographics of America have gathered unstoppable momentum. Census 2010 revealed that America is now more diverse than at any time in history. How does this heightened diversity impact the  touchpoints of your company, organization, or personal brand? Is it possible to develop a strategy so that these changes are leveraged to your advantage? What are the pitfalls, the dangers of "doing nothing"? Unchecked these public relations dynamics can derail marketing or branding efforts and instead make your company the next poster child for "PR Disaster in the Marketplace".

GENERATION wHaT???
Generational Differences Impact on Business, Employees and HR
In today's workplace, school and community there are four major generations that are impacting the social, business and political environment. Traditionalists, Baby Boomers, Generation X and Generation Y/(Millennial's are coming together like never before. The differences in values make these interactions challenging and confusing. What are the clues to properly identify the person with whom you're interacting?  How can you make progress in the workplace or the marketplace? Why does it matter?   The implications of these generational differences will increasingly become a major issue for corporations, educational institutions, business owners, and government entities as we approach 2020. This presentation shines the light on effective generational management. 

BUILDING YOUR BRAND
TMI is really Too Much Information sometimes
We live in a world where the average adult is exposed to over 5,000 advertisements per day. From logos, to billboards, to online and offline banner ads, event promotions, and even the clothes we wear are packed with a brand message. Marketers want you to believe something, to do something to feel something, to think a certain way. The call to action is often "like this", "go there" and "buy this".

Are you spending a lot of money on marketing that gets overlooked or even worse -- misunderstood? How do you convince a customer to buy your products or services when you don't know what you're selling? The answer is simple. You can't.   

WHY SHOULD YOU BOOK HIM FOR YOUR NEXT EVENT?

Norm's a people person, a visionary, and an extremely creative entrepreneur! Audiences of all sizes enjoy his insight, wit and charm. He works with legendary music mogul Kenny Gamble, co-founder of Philadelphia International Records, Evelyn Smalls, CEO of United Bank of Philadelphia and regularly speaks with CEO's and other decision makers regarding effective strategies and tactics to get results. Some of Norm's clients have included AT&T, IBM Corporation, Mercedes Benz USA, and Microsoft Corporation.

HE LOOKS FAMILIAR. WHERE HAVE YOU SEEN HIM BEFORE?

NORM BOND appears in numerous print, electronic and broadcast media. Business Week Magazine, CNN, The Michael Baisden Radio Show, Philadelphia Magazine, Black Enterprise Magazine, The Philadelphia Business Journal and The Final Call Newspaper represent a sampling of the news media that regularly seek his opinion, insight and comments.

WHAT WAS HE DOING BEFORE?

In 1996 Norm co-founded and launched the first internationally distributed publication on diversity titled NEXT STEP Magazine, and later partnered with Business Week on the special feature, "Diversity: Making the Business Case" which reached 6 million readers. In 1999, he founded and organized the first ever "National Diversity Week."

YOU'VE GOT A COLLEGE AUDIENCE. DOES HE HAVE ANY FORMAL EDUCATION?

NORM BOND earned an undergraduate degree with a dual major in Business and Economics. He also holds a masters degree in Information Science, both from the University of Pittsburgh. He's also a member of Kappa Alpha Psi Fraternity.

HOW CAN YOU GET MORE INFORMATION OR CONTACT HIM?

Visit Norm's official website at www.normbond.com. You can also check out his facebook business page at facebook.com/normbondmarkets. And you can reach Norm directly at (215) 796-0206 - better do it now! He's definitely on the RISE!!!